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Customer data, analytics and permissions
TOLERANT productsWith TOLERANT Marketing Permission Management (MPM), you can clearly collect, manage, and prove consent for analytics. Analyze the behavioral patterns of your customers, meet customer expectations with flying colors and at the same time have all permissions reliably under control, of course EU-DSGVO compliant.
Relaxed about Analytics?
TOLERANT productsWhy are TOLERANT users more relaxed about Analytics? Simple answer: Because with TOLERANT they can rely on the excellent quality of their customer data. They can relax and concentrate on data analysis, because the basis for their evaluations is always meaningful, complete and correct.
Data quality as basis for digital transformation
EditorialThe digital transformation is in full swing. It brings great benefits, but also challenges. More and more data is being collected, processed and used for analysis. To ensure that these huge datasets actually provide useful information for your company, the quality of the data is a crucial success factor.
GDPR: What you need to watch out for
EditorialThe time will soon come: As of May 25, 2018, the EU General Data Protection Regulation (EU-GDPR) will apply in Germany. This makes data protection one of the burning issues for 2018.
Sustainably improved data quality
EditorialThe quality of your data is fundamental to many areas of your business. That’s why it’s important to continuously monitor and, if necessary, improve data quality. This so-called DQ issue management works smoothly if a corresponding process is professionally designed, set up and executed.
Imperative and freestyle in marketing
EditorialAt the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role.