High-quality data and effective marketing for retail and eCommerce.
Marketing only makes a difference if you reach the right target group. To succeed in this, you need reliable data of the best quality. Are your data up-to-date? Are the addresses, salutations and names correct? Are there any duplicates that could be expensive to send out? TOLERANT’s tools get your data in top shape: automated, at the click of a mouse and error-tolerant.
Marketing measures must be targeted, otherwise you might as well just burn money and probably finish faster. If you want to achieve your goal, then rely on first-class data quality. Your data is thus perfectly prepared for Big Data analyses, AI applications and an individual and targeted customer approach.
Whether you send out a newsletter or organise a competition: You need the consent of your customers that you may manage and use their data. Furthermore, according to Art. 15 of the DSGVO, you are obliged to provide information about personal stored data. With TOLERANT MPM, you collect and manage all consents seamlessly, centrally and clearly. The data is archived in one place across systems, regardless of the touchpoint at which it was collected.
With the central customer index from TOLERANT Software, you can process all data protection enquiries quickly and easily. Because it is precisely the answering of these information requests that costs time and nerves if you have to search for the necessary data manually. TOLERANT saves working time, minimises sources of error and frees up your staff for other tasks.
In retail, customer data is the most important asset, both online and offline. Make sure your customer data is in top shape:
Micro-geographic segmentation of target groups helps you to address your customers in a very targeted way. TL Post Cameo is the tool that supports you in this: It enriches your customer data with microgeographic lifestyle data. With the help of this data, you can draw conclusions about the consumer behaviour of the addressees and address them with suitable offers. This data includes, for example, life stage and wealth – potentials can be recognised here and appropriate marketing measures can be derived accurately.
Conclusion: The tools from TOLERANT Software make your customer language more accurate and easier, ensure first-class quality of your data and help you to safely comply with data protection regulations.