Telecommunication

For telecommunications providers: Retaining customers through better data quality

Data quality as the basis for better service quality and customer loyalty

The telecommunications industry is facing great challenges due to increasingly fierce competition. Customers are very well informed nowadays and often only one click away from switching providers. Therefore, it is important for telecom providers to look for new ways to reach customers and increase customer loyalty. One of these ways is service quality and for this, first-class quality of customer data is the decisive basis.

Better service in the call centre through faster data flow

Customers have become impatient. They want good service and they don’t want to wait for it. Support your call centres in providing fast and first-class customer service: With TOLERANT’s tools, customer data is available at the touch of a button, without tedious searching or tough waiting times. Your telephone support will be better and faster as a result: A customer calls. With the error-tolerant search, your employees immediately check whether the customer is already in your database. No duplicates are created. During the telephone call, your call centre staff can check the data and compare them.

Data entry made easy

Even in the hectic daily routine of call centres, it is important to have correct and complete data. TL Bank, TL Name and TL Match help your employees directly with data entry and automatically enrich the address lists with important additional data such as the BIC or the correct form of address. TL Match simultaneously checks whether the data record already exists and thus prevents duplicates. TL Name checks and validates the name directly during entry and standardises the entries for your database.

Implement data protection in telecommunications in a legally secure and GDPR-compliant manner

Integrate the tools for more data quality from TOLERANT directly into your CRM system and let us support you as a telecommunications provider in complying with the requirements of the GDPR in a legally secure manner. This applies, for example, to newsletter distribution, the generation of addresses through competitions or similar and all touchpoints at which you collect personal data.

With TL MPM (Marketing Permission Management), you collect, manage and archive the necessary consent forms automatically and centrally. If necessary, you can seamlessly document and prove all consents.
Do you collect customer data at different touchpoints and does this data then flow into different systems? With TL Match, you can bring your data together again centrally across sources and cleanse the data. Simply merge the data from the different sources, have the data checked for duplicates and store it in the central master index.

Developing new target groups in the telecommunications industry

Your address data can be quickly and easily upgraded and supplemented with crucial data that is gold for your marketing. This enables you to identify potential in your customer data, develop new target groups and make perfectly fitting, specific offers. All this is possible with TL Post Cameo: this tool enriches your data with microgeographic lifestyle data. For example, as a telecommunications provider, you can see whether there is already a fibre optic connection in the customer’s residential area and at what data speed the customer surfs. The key figures on lifestyle and affluence make it possible to recognise potentials and adapt your marketing activities to them in a targeted manner.

Conclusion: TOLERANT’s tools are the basis for improved service quality in the call centre, for target group-specific and successful marketing and for easy compliance with all data protection requirements.

TOLERANT Software is an experienced partner for telecommunications providers – and soon to be your partner too?

Find out how easy our tools are to use and how quickly you can achieve the best data quality.

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Applications

Marketing success through target group-specific customer approach
Customer loyalty thanks to better data quality
Fast and error-free data entry
Comply with DSGVO at the click of a mouse