In episode 29 of its Software Developer Podcast, Taktsoft spoke with Stefan Sedlacek, CEO of TOLERANT Software, about customer consent for marketing campaigns. How can this data be collected, archived and proven in an automated way? Which legal aspects have to be considered? What role does data quality play in the execution of marketing actions?
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At the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role.
Customer data is the indispensable foundation of many business activities, especially cloud-based ones like Salesforce. But like any foundation, customer data is not an eternally stable affair. Viewed from a sober distance, a large customer database is more like a gently but constantly churning ocean.
About the tricky handling of anonymized data, and an amazingly simple solution.
For the second time, the world of Customer Relationship Management met for three days in the Stuttgart exhibition halls at the beginning of October 2014. For us it was also the second trade fair participation in the still young company history.
Zum Glück haben sich die Zeiten seit den Tagen des Eisernen Kanzlers geändert. Umzugskisten mögen so schwer sein wie eh und je – der Umgang mit Adressänderungen aber ist heute leichter denn je.
Contact us.
We will be happy to help you with your data quality issues.
TOLERANT Software
GmbH & Co. KG
Büchsenstr. 26
70174 Stuttgart, Germany
Phone: +49 711 400 4250
Fax number: +49 711 400 425 01
info@tolerant-software.de
www.tolerant-software.de