In a workshop on September 15, 2016 at the Haus der Wirtschaft in Stuttgart, we showed customers and interested parties for which tasks and scenarios they can optimally use the product.
Customer contact today is easier than ever – and more complicated at the same time. Because with the multitude of options, from personal sales contact via telephone or e-mail, an Internet presence or web-based social media, the complexity of data and control processes is also growing. Every player in the market needs to know how and where its customer data is stored.
It sounds paradoxical: in order to be able to protect your customers’ data, you need to collect that data.
That the customer should be king is slightly dusty wisdom. Nowadays, it might be more the case that customers don’t want to be treated as sovereigns, but as enlightened counterparts. They know their rights, so correctness is required. It must be clear in all customer approaches that the legal standards are being adhered to.
Whether it is about the right moment for data protection consent or about how to deal a customer complaint – here are some golden rules from our years of experience in dealing with customers and their data.
We will be happy to help you with your data quality issues.
GmbH & Co. KG
70174 Stuttgart, Germany
Phone: +49 711 400 4250
Fax number: +49 711 400 425 01