Blog

That an address should be complete and deliverable is clear to anyone who wants to get their advertising to the consumer. But in addition to deliverability, a standardised address is essential to correctly sort and evaluate customers in sales processes.

Not all addresses in Germany follow the simple knitting pattern of street, house number, postcode and town. Probably the best-known deviation is the Mannheim squares, which »TOLERANT Post« masters smoothly, of course.

Under the motto “You collect. We clean.” we exhibited at the trade fair CRM-Expo 2013. Many interesting encounters and conversations made the trade fair a success for us.

Stuttgart-based software provider TOLERANT Software and Frankfurt-based cloud computing service provider Onlvation are working together to ensure data quality in Salesforce.com’s CRM system using high-quality software. The TOLERANT products are qualified and very proven tools for optimizing customer data and can be easily integrated into existing processes thanks to simple configuration.

Every year, around 4.8 million households in Germany move. With an average household size of 1.75 persons, this corresponds to more than 8.4 million people with a new address. And the trend is increasing; because with the course of globalisation, the labour market demands more flexibility and mobility from all of us.