You can see at a glance which customers have agreed to a marketing contact. Consents are matched with your customer base and can be linked to marketing campaigns.
Permission marketing is all about consent
You want to send a newsletter? Contact customers by phone? For this, you first need the permission of your customers. You need this permission to contact them not only for direct contact, but also if you want to collect and analyze data. Do you want to use data analysis to find out which product recommendation is promising or when the best time to buy is? You may not collect the data for this without the consent of your customer.
With TL MPM you can collect, save, archive, manage and prove these consents.
Collecting consent from the customer
The so-called permission marketing includes different variants of consent. The simplest and best known is the double opt-in process, by which prospective customers confirm that they wish to receive a newsletter. Each newsletter must also contain a notice or link for possible unsubscription. Further customer contacts are not permitted on this basis.
Federal Data Protection Act and EU General Data Protection Regulation.
In May 2018, a new EU Basic Data Protection Regulation came into force. For this and for more complex activities than a newsletter, additional declarations of consent must be obtained from the customer. With TL MPM, you manage and store all necessary consents, declaration texts and consent options clearly and quickly accessible – if required in all necessary languages.
The customer’s consent passes through several stages in the process:
- Obtain the consent of your customers – without gaps
With TL MPM you know exactly who has already agreed to the marketing contact and who has not. And therefore only re-contact those customers who have not yet decided.
- Reliably implement customer decisions
TL MPM informs you whether the customer has given the required consent for a contact, for data sharing or for data use. If the customer changes his mind, you can take this into account immediately and comprehensively – e.g. if customers demand a complete stop of all further advertising.
- On request, you can provide complete proof of consent
Your customer demands information about the use of his data? According to the Federal Data Protection Act and the EU General Data Protection Regulation, you are obliged to provide this proof. With TL MPM the documentation is easy and complete. You can quickly and clearly provide information about the sources of the data, the collected consents and the use and further processing of the data.
TL MPM is an important tool for modern and successful omni-channel marketing: With TL MPM’s consent management, the seamless collection and application of marketing permissions works easily, quickly and clearly.
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- Consideration of the requirements of the German Federal Data Protection Act (BDSG) and, as of 2018, the EU General Data Protection Regulation (GDPR)
- Collecting declarations of consent from various points of contact
- Documentation of consent declarations at the person level as legally effective proof in terms of paragraph 7 (1) of the GDPR
- Matching with customer database
- Linking with marketing campaigns
- International solution for Europe-wide use
- Opt-ins are stored in a central location in a legally secure manner
- Proof possible at any time (according to paragraph 7 para. 1 GDPR)
- Use of alternative and previously unused customer approaches
- Integration into campaign management to control possible advertising channels
- Avoidance of conflicts due to unauthorized advertising
- Supports Windows Server, Linux, Solaris and other Unix systems (upon request)
- Optimized for multi-core platforms
- Runs in virtualized system environments
- High performance
- Browser-based user interface
- Integration into own IT systems for data exchange with address data management systems
- Can be integrated into ETL tools via file interface (Informatica, Talend, Pentaho Data Integration or similar)
TL MPM can do all that:
Proof of the use of personal data in the sense of paragraph 7 (1) of the GDPR, consideration of the German Federal Data Protection Act (BDSG) and, since 2018, the EU General Data Protection Regulation (GDPR).
Because you can see which consents are in place, you effectively and purposefully collect missing consents from various points of contact and avoid unnecessary duplicate surveys of your customers.