Tag: Customer data - Page 2

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Customer data is the indispensable foundation of many business activities, especially cloud-based ones like Salesforce. But like any foundation, customer data is not an eternally stable affair. Viewed from a sober distance, a large customer database is more like a gently but constantly churning ocean.

About the tricky handling of anonymized data, and an amazingly simple solution.

For the second time, the world of Customer Relationship Management met for three days in the Stuttgart exhibition halls at the beginning of October 2014. For us it was also the second trade fair participation in the still young company history.

Zum Glück haben sich die Zeiten seit den Tagen des Eisernen Kanzlers geändert. Umzugskisten mögen so schwer sein wie eh und je – der Umgang mit Adressänderungen aber ist heute leichter denn je.