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GDPR: What you need to watch out for
EditorialThe time will soon come: As of May 25, 2018, the EU General Data Protection Regulation (EU-GDPR) will apply in Germany. This makes data protection one of the burning issues for 2018.
Sustainably improved data quality
EditorialThe quality of your data is fundamental to many areas of your business. That’s why it’s important to continuously monitor and, if necessary, improve data quality. This so-called DQ issue management works smoothly if a corresponding process is professionally designed, set up and executed.
Imperative and freestyle in marketing
EditorialAt the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role.
Microgeography meets marketing
NewsThe latest extension of TOLERANT Post helps companies with location planning, target group and potential analysis. To do this, TOLERANT Post uses CAMEO data that uniquely classifies consumers based on their stage of life and wealth, across Europe.
Pseudonymization – What is it really?
EditorialSummer is coming to an end and many a person is thinking about how they can soon soak up some sun again in autumn or winter. A quick visit to the travel agency and you’re ready to go.
A holistic customer image only succeeds without duplicates
EditorialWhen it comes to duplicates, many spontaneously think of duplicate cover letters. But that is only one side of the coin. Clear customer data is much more important as a basis for decisions and processes. For example, for reliable risk management, for ABC classification of customers and for a 360-degree view, there should be no duplicates in your inventory, otherwise the data basis is falsified.