Kategorie: Editorial - Page 2

Data protection is considered – not without good reason – to be tricky territory. Alongside all the associated obligations, it is often overlooked that data protection can also be a success factor. Consumers today expect their data to be well protected and their wishes for data use and sharing to be fully taken into account.

When the sun is shining, clouds can be quite pretty, but up close they’re foggy. It’s a bit like that with data clouds: from a distance and in a good consumer climate, a swell thing, but on closer inspection, possibly a zone of dangerously poor visibility.

About the tricky handling of anonymized data, and an amazingly simple solution.

It sounds paradoxical: in order to be able to protect your customers’ data, you need to collect that data.

Do you know anyone who likes to move? – Neither do we. Nevertheless, every year around 10% of the population in Germany packs their bags and sets off for new shores – if you count the relocation of companies, that’s over 20,000 moves every day!

I’m sure you agree with us that it’s good to live in a free society that can fight back when necessary. Sinister people of all kinds need to be fought, everyone agrees on that, too. But the comfort ends sooner than you think. Because the fight against terrorists and other criminals is not just taking place in a faraway war against IS, but in the middle of German offices and companies.

This is the title of a philosophical bestseller by Richard David Precht. However, the question of identity is not just a mental game, it touches on very tangible aspects of modern everyday life. Without a clear identity, not only people get mixed up, but also databases. Duplicates are multiple entries for one and the same client in your database. Such duplicates are not just a nuisance – they can be really dangerous. Why, and how you can protect your company from them, is the subject of this article.

The news magazine »Der Spiegel« had already suspected it: »SEPA transfers in the EU: IBAN, the terrible one«, the magazine mocked back in August last year. In fact, getting used to the 22-digit IBAN monster has overwhelmed so many bank customers that the introduction had to be postponed. But the changeover is coming. We can’t take this procedure off your hands, but we can reduce your effort and improve the results.