The quality of your data is fundamental to many areas of your business. That’s why it’s important to continuously monitor and, if necessary, improve data quality. This so-called DQ issue management works smoothly if a corresponding process is professionally designed, set up and executed.
Blog
Kategorie: Editorial - Page 2
At the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role.
Summer is coming to an end and many a person is thinking about how they can soon soak up some sun again in autumn or winter. A quick visit to the travel agency and you’re ready to go.
When it comes to duplicates, many spontaneously think of duplicate cover letters. But that is only one side of the coin. Clear customer data is much more important as a basis for decisions and processes. For example, for reliable risk management, for ABC classification of customers and for a 360-degree view, there should be no duplicates in your inventory, otherwise the data basis is falsified.
TOLERANT Software has been active on the Asian market since 2014. Connected to this are many visits of the management and the consultants to Tokyo. While the film shows a rather gloomy, melancholic picture of Tokyo, our experiences at TOLERANT are completely different.
Data migration is an ideal opportunity to sort, cleanse and prepare customer data.
When the sun is shining, clouds can be quite pretty, but up close they’re foggy. It’s a bit like that with data clouds: from a distance and in a good consumer climate, a swell thing, but on closer inspection, possibly a zone of dangerously poor visibility.
Data protection is considered – not without good reason – to be tricky territory. Alongside all the associated obligations, it is often overlooked that data protection can also be a success factor. Consumers today expect their data to be well protected and their wishes for data use and sharing to be fully taken into account.
It sounds paradoxical: in order to be able to protect your customers’ data, you need to collect that data.
About the tricky handling of anonymized data, and an amazingly simple solution.
Contact us.
We will be happy to help you with your data quality issues.
TOLERANT Software
GmbH & Co. KG
Büchsenstr. 26
70174 Stuttgart, Germany
Phone: +49 711 400 4250
Fax number: +49 711 400 425 01
info@tolerant-software.de
www.tolerant-software.de