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Data quality as basis for digital transformation
EditorialThe digital transformation is in full swing. It brings great benefits, but also challenges. More and more data is being collected, processed and used for analysis. To ensure that these huge datasets actually provide useful information for your company, the quality of the data is a crucial success factor.
GDPR: What you need to watch out for
EditorialThe time will soon come: As of May 25, 2018, the EU General Data Protection Regulation (EU-GDPR) will apply in Germany. This makes data protection one of the burning issues for 2018.
Sustainably improved data quality
EditorialThe quality of your data is fundamental to many areas of your business. That’s why it’s important to continuously monitor and, if necessary, improve data quality. This so-called DQ issue management works smoothly if a corresponding process is professionally designed, set up and executed.
Imperative and freestyle in marketing
EditorialAt the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role.
Microgeography meets marketing
NewsThe latest extension of TOLERANT Post helps companies with location planning, target group and potential analysis. To do this, TOLERANT Post uses CAMEO data that uniquely classifies consumers based on their stage of life and wealth, across Europe.
Pseudonymization – What is it really?
EditorialSummer is coming to an end and many a person is thinking about how they can soon soak up some sun again in autumn or winter. A quick visit to the travel agency and you’re ready to go.