The digital transformation is in full swing. It brings great benefits, but also challenges. More and more data is being collected, processed and used for analysis. To ensure that these huge datasets actually provide useful information for your company, the quality of the data is a crucial success factor.
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Tag: Data quality - Page 2
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The quality of your data is fundamental to many areas of your business. That’s why it’s important to continuously monitor and, if necessary, improve data quality. This so-called DQ issue management works smoothly if a corresponding process is professionally designed, set up and executed.
At the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role.
The latest extension of TOLERANT Post helps companies with location planning, target group and potential analysis. To do this, TOLERANT Post uses CAMEO data that uniquely classifies consumers based on their stage of life and wealth, across Europe.
In CRM systems, clerks handle many processes every day where the data of new customers needs to be entered. To map this quickly and effectively, TOLERANT products offer a mode for fast data entry.
Entries on the DDV Robinson list, Number of selection groups in CAMEO data by social strata, financial strength and life stage…
Customer data is the indispensable foundation of many business activities, especially cloud-based ones like Salesforce. But like any foundation, customer data is not an eternally stable affair. Viewed from a sober distance, a large customer database is more like a gently but constantly churning ocean.
When the sun is shining, clouds can be quite pretty, but up close they’re foggy. It’s a bit like that with data clouds: from a distance and in a good consumer climate, a swell thing, but on closer inspection, possibly a zone of dangerously poor visibility.
Number of companies in Germany
On the occasion of the CRM-Expo 2014, TOLERANT managing director Jörg Vogler was interviewed by Prof. Harald Eichsteller (Hochschule der Medien Stuttgart).
Contact us.
We will be happy to help you with your data quality issues.
TOLERANT Software
GmbH & Co. KG
Büchsenstr. 26
70174 Stuttgart, Germany
Phone: +49 711 400 4250
Fax number: +49 711 400 425 01
info@tolerant-software.de
www.tolerant-software.de