It has long ceased to be a secret of success; proximity to the customer is probably the most important prerequisite for goal-oriented sales. Only those who keep a close eye on their customers can maintain the relationship with them in the long term and bind them to the company through individual sales and marketing activities. Customer Relationship Management (CRM) is a philosophy in which the customer is at the centre of trade; important customer data is collected and optimised in the CRM system so that it can be used in a demand-oriented manner in sales, marketing and customer service.
Once a pioneer in cloud computing, the Californian provider Salesforce.com today represents one of the largest providers in the field of web-based solutions. In addition to other business applications, the company specialises primarily in CRM and offers its solution for customer relationship management with the »Sales Cloud«, which is also widely used in Germany.
However, the CRM system alone is not sufficient for the successful maintenance of customer relationships. The keyword is data quality – because without clean and up-to-date data, even first-class CRM systems like the Sales Cloud cannot realise their full potential. Without intelligent procedures for data cleansing, address databases become »dirty« after only a short time: duplicates are not recognised and address information is not checked for correctness.
The Stuttgart-based software provider TOLERANT Software and the Frankfurt-based cloud computing service provider OnIvation jointly ensure the data quality in the CRM system of Salesforce.com by means of high-quality software. The TOLERANT products are qualified and very proven tools for optimising customer data and can be easily integrated into already existing processes thanks to simple configuration. »With OnIvation, we have found an extremely competent integrator and reliable partner for the connection to Salesforce,« Stefan Sedlacek, Managing Director Sales of TOLERANT Software, is pleased to say. »Only the synergy of OnIvation’s product know-how combined with TOLERANT’s data quality expertise forms the optimal basis for data cleansing within Salesforce,« adds Roman Hoffmann, Managing Director of OnIvation.
This post is also available in DE.