Well-maintained address lists and customer master data are the foundation for successful marketing and sales initiatives. Furthermore, an error-free address database is crucial for meaningful analyses and statistics. Only in this way can you make operational and analytical decisions that drive your business forward. Therefore, it is important to regularly conduct a duplicate check to identify duplicates and clean up the addresses. With TOLERANT Match, you can automatically, accurately, and error-tolerantly find these duplicates.
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This is the title of a philosophical bestseller by Richard David Precht. However, the question of identity is not just a mental game, it touches on very tangible aspects of modern everyday life. Without a clear identity, not only people get mixed up, but also databases. Duplicates are multiple entries for one and the same client in your database. Such duplicates are not just a nuisance – they can be really dangerous. Why, and how you can protect your company from them, is the subject of this article.
Socks disappear in washing machines, duplicates are created in computers. The ghostly life of matter is probably one of the last great mysteries of existence. But while missing socks usually remain lost for all time in the orcus of the unfathomable, modern science can already understand the appearance of duplicates quite well.
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