Tag: Data enrichment - Page 1

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Data enrichment is a critical process that helps businesses elevate their customer and address data to a new level. By systematically expanding and refining existing datasets, companies can gain valuable insights and optimize their marketing and sales strategies. In an era where data is the new gold, the ability to deliver high-quality information is of utmost importance.

In the digital age, data enrichment has become an indispensable part of customer management. Companies face the challenge of not only collecting their customer data, but also enriching it in a way that enables targeted communication and personalised marketing campaigns.

The latest extension of TOLERANT Post helps companies with location planning, target group and potential analysis. To do this, TOLERANT Post uses CAMEO data that uniquely classifies consumers based on their stage of life and wealth, across Europe.