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Transparency and traceability in data protection

It sounds paradoxical: in order to be able to protect your customers’ data, you need to collect that data.

Everyone knows this – when we buy a new car, purchase something on the Internet or sign a mobile phone contract, the question comes up whether we agree to the provider’s data protection agreement and may be approached via telephone or e-mail for advertising purposes. If someone later changes their mind, they can file an objection.

But what happens to the privacy statements and the objections? Where are they stored? How is it ensured that your customers’ wishes are taken into account everywhere? For smaller companies, it is sufficient if the relevant documents are stored in the CRM system. But larger companies with a multi-level sales network need a place where privacy statements and contact objections can be embedded in all processes involving promotional customer engagement. Complicating matters further is the fact that when data is entered in different places, there can naturally be differences in how the same customer is entered. Nevertheless, you need to be able to find your customers and evaluate data protection declarations.

And one more aspect: If your customer has already submitted a data protection declaration, you should not repeatedly confront him with the unwieldy topic.

Based on TOLERANT Match, we have developed a solution that allows you to cleanly file and research data protection declarations and make them available for all sales processes.

 

This system is in use for a leading automotive manufacturer.

Jörg Vogler

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This post is also available in DE.