Clear management of all consents
You can see at a glance which customers have agreed to a marketing contact. Consents are matched with your customer base and can be linked to marketing campaigns.
You want to send a newsletter? Contact customers by phone? For this, you first need the permission of your customers. You need this permission to contact them not only for direct contact, but also if you want to collect and analyze data. Do you want to use data analysis to find out which product recommendation is promising or when the best time to buy is? You may not collect the data for this without the consent of your customer.
With TL MPM you can collect, save, archive, manage and prove these consents.
The so-called permission marketing includes different variants of consent. The simplest and best known is the double opt-in process, by which prospective customers confirm that they wish to receive a newsletter. Each newsletter must also contain a notice or link for possible unsubscription. Further customer contacts are not permitted on this basis.
In May 2018, a new EU Basic Data Protection Regulation came into force. For this and for more complex activities than a newsletter, additional declarations of consent must be obtained from the customer. With TL MPM, you manage and store all necessary consents, declaration texts and consent options clearly and quickly accessible – if required in all necessary languages.
TL MPM is an important tool for modern and successful omni-channel marketing: With TL MPM’s consent management, the seamless collection and application of marketing permissions works easily, quickly and clearly.
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(see also Privacy policy).
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You can see at a glance which customers have agreed to a marketing contact. Consents are matched with your customer base and can be linked to marketing campaigns.
Proof of the use of personal data in the sense of paragraph 7 (1) of the GDPR, consideration of the German Federal Data Protection Act (BDSG) and, since 2018, the EU General Data Protection Regulation (GDPR).
Because you can see which consents are in place, you effectively and purposefully collect missing consents from various points of contact and avoid unnecessary duplicate surveys of your customers.