Customer data online

Best data quality for customer data from online form or online store

Customer data is valuable master data. However, anyone who runs an online store or enters customer data via online forms knows, that errors often occur here. Customers accidentally enter the wrong data, mix up form fields or enter their customer data incompletely. Duplicates, i.e. data records that have been created twice, are often found even in well-maintained databases. In online commerce, duplicates are particularly common because customers create multiple accounts for a variety of reasons.

Successful digital marketing with excellent customer data

Ensure the quality of your customer data right from the start, ideally when customers enter their data. But how can you achieve optimal data quality when customers enter their data themselves? This requires several steps, which TOLERANT software does automatically for you:

• Identify each customer uniquely
• Validate customer data: Check all customer data for completeness and correctness
• In case of errors, automatically provide the customer/user with appropriate feedback
• Add important data and information, standardize customer data
• Check for duplicate entries and avoid duplicates

Correct, validated and complete customer data also enables a 360-degree view of the customer. This complete view enables you to create unique customer experiences along the touch points and build sustainable customer relationships.