Read more about how you can use TOLERANT Marketing Permission Management to reliably record your customers’ consent from all touchpoints and prove it at any time.
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When addressing customers, it has become de rigueur to respect people who do not wish to receive advertising when selecting target groups.
At the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role. To ensure that advertising messages reach the right recipient and that a good impression is made on the recipient through a personal, correct address, the data quality must be of a correspondingly high quality.
Data protection is considered – not without good reason – to be tricky territory. Alongside all the associated obligations, it is often overlooked that data protection can also be a success factor. Consumers today expect their data to be well protected and their wishes for data use and sharing to be fully taken into account. If you guarantee this, you gain trust, the basis for a good customer relationship.
For the second time, the world of Customer Relationship Management met for three days in the Stuttgart exhibition halls at the beginning of October 2014. For us it was also the second trade fair participation in the still young company history.