When addressing customers, it has become de rigueur to respect people who do not wish to receive advertising when selecting target groups.
At the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role. To ensure that advertising messages reach the right recipient and that a good impression is made on the recipient through a personal, correct address, the data quality must be of a correspondingly high quality.
In our workshop on September 15, 2016 at the Haus der Wirtschaft in Stuttgart, we showed customers and interested parties for which tasks and scenarios they can optimally use TOLERANT Match …
Data protection is considered – not without good reason – to be tricky territory. Alongside all the associated obligations, it is often overlooked that data protection can also be a success factor. Consumers today expect their data to be well protected and their wishes for data use and sharing to be fully taken into account. If you guarantee this, you gain trust, the basis for a good customer relationship.
Personal data is a sensitive thing. We all want it to be used only for the purpose for which we voluntarily provided it. The legal framework for this can be found, for example, in the German Federal Data Protection Act and the European General Data Protection Regulation (GDPR).
For many companies, this results into an inner conflict. After all, those who meticulously comply with the legal requirements can get themselves into serious trouble precisely because of this. He or she can only manage it by providing only those data whose protection is at stake.