If you ask corporations about their Asia strategy, China and Japan are traditionally at the forefront. The first Mercedes cardan car was delivered to Japan in 1912; China is always in focus as a market and production location, if only because of its enormous size. South Korea, on the other hand, has long been overshadowed by its neighbours. Hardly noticed by the world public, it has grown at a rapid pace: from one of the poorest countries in the world in the 1960s to one of the leading 15 industrial nations today.
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