The fact that Salesforce’s CRM software is a global success story must be acknowledged without envy – pole position on the world market, over 100,000 customers in medium-sized and large companies, that speaks for itself. But there is a certain sporting appeal in tuning the champion a little more. That’s why we’ve designed a number of tools to further enhance Salesforce’s performance. The result is called TOLERANT Salesforce Connector. This starts where performance had reached its limits so far: Duplicate checking is greatly improved, a postal check is installed in the first place, and a number of supporting functions are added when creating new records.
Customer data is the indispensable foundation of many business activities, especially cloud-based ones like Salesforce. But like any foundation, customer data is not an eternally stable affair. Viewed from a sober distance, a large customer database is more like a gently but constantly churning ocean …
For the second time, the world of Customer Relationship Management met for three days in the Stuttgart exhibition halls at the beginning of October 2014. For us it was also the second trade fair participation in the still young company history.
Socks disappear in washing machines, duplicates are created in computers. The ghostly life of matter is probably one of the last great mysteries of existence. But while missing socks usually remain lost for all time in the orcus of the unfathomable, modern science can already understand the appearance of duplicates quite well.
It has long ceased to be a secret of success; proximity to the customer is probably the most important prerequisite for goal-oriented sales. Only those who keep a close eye on their customers can maintain the relationship with them in the long term and bind them to the company through individual sales and marketing activities. Customer Relationship Management (CRM) is a philosophy in which the customer is at the centre of trade; important customer data is collected and optimised in the CRM system so that it can be used in a demand-oriented manner in sales, marketing and customer service.