When addressing customers, it has become de rigueur to respect people who do not wish to receive advertising when selecting target groups.
Advertising, precisely placed
May 21, 2017by Birgit
in Things to know
tagged DDV Robinson List, Permission Marketing, TOLERANT Match, TOLERANT MPM, Werbestopper
Entries on the DDV Robinson list (as of 04/17): 909,000
Entries on Werbestopper.de (as of 01/17): approx. 25,000
That the customer should be king is slightly dusty wisdom. Nowadays, it might be more the case that customers don’t want to be treated as sovereigns, but as enlightened counterparts. They know their rights, so correctness is required. It must be clear in all customer approaches that the legal standards are being adhered to.