data

Customer contact today is easier than ever – and more complicated at the same time. Because with the multitude of options, from personal sales contact via telephone or e-mail, an Internet presence or web-based social media, the complexity of data and control processes is also growing. Every player in the market needs to know how and where its customer data is stored. He or she must ensure that customers are asked whether and on which channel they permit further advertising or their data to be passed on. And he or she must respect its customers’ answers at all times.

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