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How to avoid duplicates in Salesforce

The fact that Salesforce’s CRM software is a global success story must be acknowledged without envy – pole position on the world market, over 100,000 customers in medium-sized and large companies, that speaks for itself. But there is a certain sporting appeal in tuning the champion a little more. That’s why we’ve designed a number of tools to further enhance Salesforce’s performance. The result is called TOLERANT Salesforce Connector. This starts where performance had reached its limits so far: Duplicate checking is greatly improved, a postal check is installed in the first place, and a number of supporting functions are added when creating new records.


Data quality in Salesforce

Customer data is the indispensable foundation of many business activities, especially cloud-based ones like Salesforce. But like any foundation, customer data is not an eternally stable affair. Viewed from a sober distance, a large customer database is more like a gently but constantly churning ocean …


Clearing up duplicates in the cloud

When the sun is shining, clouds can be quite pretty, but up close they’re foggy. It’s a bit like that with data clouds: from a distance and in a good consumer climate, a swell thing, but on closer inspection, possibly a zone of dangerously poor visibility. Anyone who feeds their customer data into clouds should be sure what they’re depositing there – because faulty input can quickly turn the warm rain you’d hoped for into a disaster that ruins your business.


Data quality and compliance

How can you tell if business partners are breaking international rules? Württembergische Gemeinde-Versicherung and data specialist TOLERANT Software show how processes in customer service can be designed efficiently and securely with consistent data quality management – A report from the field.


Interview at the CRM Expo

On the occasion of the CRM-Expo 2014, TOLERANT managing director Jörg Vogler was interviewed by Prof. Harald Eichsteller (Hochschule der Medien Stuttgart).


Clean data for Salesforce.com

It has long ceased to be a secret of success; proximity to the customer is probably the most important prerequisite for goal-oriented sales. Only those who keep a close eye on their customers can maintain the relationship with them in the long term and bind them to the company through individual sales and marketing activities. Customer Relationship Management (CRM) is a philosophy in which the customer is at the centre of trade; important customer data is collected and optimised in the CRM system so that it can be used in a demand-oriented manner in sales, marketing and customer service.


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