The migration of on-prem data to the cloud offers the opportunity to systematically cleanse and reprocess data and, if necessary, enrich it with external data. Therefore, it is important to plan the data migration at an early stage and to execute it properly. This way, legacy data can be sorted out in a targeted manner and all important data can be completely merged.
Data quality products from TOLERANT Software tap the full potential of CRM systems, making AI and business intelligence applications possible in the first place.
BI-Spektrum spoke with Jörg Vogler, CEO of TOLERANT Software, about how data can be collected and maintained qualitatively so that it can be used well for analytics and artificial intelligence, as well as about what some US companies have ahead of the local ones.
Migrating data from multiple sources into a new information management system is a complex and often headache-inducing undertaking. Data from different storage areas – both on-premises and in the cloud – must be evaluated, analyzed, cleansed and organized before it can be combined and matched. Not to mention the new rules, responsibilities and practices that staff must adhere to. However, it doesn’t have to be as hard as you might think to overcome these challenges and successfully migrate your data.
The quality of your data is fundamental to many areas of your business. That’s why it’s important to continuously monitor and, if necessary, improve data quality. This so-called DQ issue management works smoothly if a corresponding process is professionally designed, set up and executed.
The latest extension of TOLERANT Post helps companies with location planning, target group and potential analysis. To do this, TOLERANT Post uses CAMEO data that uniquely classifies consumers based on their stage of life and wealth, across Europe.
At the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role. To ensure that advertising messages reach the right recipient and that a good impression is made on the recipient through a personal, correct address, the data quality must be of a correspondingly high quality.
Entries on the DDV Robinson list (as of 04/17): 909,000
Entries on Werbestopper.de (as of 01/17): approx. 25,000
Number of companies in Germany, as of 2014: 3,647,326
Of which sole proprietors: 2,273,012
In CRM systems, clerks handle many processes every day where the data of new customers needs to be entered. To map this quickly and effectively, TOLERANT products offer a mode for fast data entry.