Read more about how you can use TOLERANT Marketing Permission Management to reliably record your customers’ consent from all touchpoints and prove it at any time.
Customer contact today is easier than ever – and more complicated at the same time. Because with the multitude of options, from personal sales contact via telephone or e-mail, an Internet presence or web-based social media, the complexity of data and control processes is also growing. Every player in the market needs to know how and where its customer data is stored. He or she must ensure that customers are asked whether and on which channel they permit further advertising or their data to be passed on. And he or she must respect its customers’ answers at all times.
Data protection is considered – not without good reason – to be tricky territory. Alongside all the associated obligations, it is often overlooked that data protection can also be a success factor. Consumers today expect their data to be well protected and their wishes for data use and sharing to be fully taken into account. If you guarantee this, you gain trust, the basis for a good customer relationship.
Market share of retailers in 4th to 100th place in online retailing in total: 23%
Market share of Airbnb in Berlin: 24%
Maximum fine for misdemeanor per case under BDSG (German Federal Data Protection Act): €300,000
Minor data protection offenses were often considered venial sins until now. No one took them seriously; after all, they were hardly ever brought to the attention of the relevant authorities – and fines were few, if any.