Whether it is about the right moment for data protection consent or about how to deal a customer complaint – here are some golden rules from our years of experience in dealing with customers and their data.
That the customer should be king is slightly dusty wisdom. Nowadays, it might be more the case that customers don’t want to be treated as sovereigns, but as enlightened counterparts. They know their rights, so correctness is required. It must be clear in all customer approaches that the legal standards are being adhered to.