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Data quality in Salesforce

Customer data is the indispensable foundation of many business activities, especially cloud-based ones like Salesforce. But like any foundation, customer data is not an eternally stable affair. Viewed from a sober distance, a large customer database is more like a gently but constantly churning ocean …


Clearing up duplicates in the cloud

When the sun is shining, clouds can be quite pretty, but up close they’re foggy. It’s a bit like that with data clouds: from a distance and in a good consumer climate, a swell thing, but on closer inspection, possibly a zone of dangerously poor visibility. Anyone who feeds their customer data into clouds should be sure what they’re depositing there – because faulty input can quickly turn the warm rain you’d hoped for into a disaster that ruins your business.