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customer data

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Imperative and freestyle in marketing

At the heart of marketing is communication between providers of services or products and their potential customers. For personal dialogue with customers via digital channels, customer data plays the central role. To ensure that advertising messages reach the right recipient and that a good impression is made on the recipient through a personal, correct address, the data quality must be of a correspondingly high quality.


Clear-sightedness instead of flying blind

The TOLERANT company search with auto-completion helps you to find customers quickly, save up to 90% time in data entry and improve forecasting and controlling in sales at the same time.


Oh how good that no one knows…

Personal data is a sensitive thing. We all want it to be used only for the purpose for which we voluntarily provided it. The legal framework for this can be found, for example, in the German Federal Data Protection Act and the European General Data Protection Regulation (GDPR).
For many companies, this results into an inner conflict. After all, those who meticulously comply with the legal requirements can get themselves into serious trouble precisely because of this. He or she can only manage it by providing only those data whose protection is at stake.


Data quality in Salesforce

Customer data is the indispensable foundation of many business activities, especially cloud-based ones like Salesforce. But like any foundation, customer data is not an eternally stable affair. Viewed from a sober distance, a large customer database is more like a gently but constantly churning ocean …


Sweet duplicates at the CRM Expo 2014

For the second time, the world of Customer Relationship Management met for three days in the Stuttgart exhibition halls at the beginning of October 2014. For us it was also the second trade fair participation in the still young company history.


“Wooden Heart”

Do you know anyone who likes to move? – Neither do we. Nevertheless, every year around 10% of the population in Germany packs their bags and sets off for new shores – if you count the relocation of companies, that’s over 20,000 moves every day!


»Moving is half dying!« (Bismarck)

Fortunately, times have changed since the days of the Iron Chancellor Bismarck. Moving boxes may be as heavy as ever – but dealing with address changes is now easier than ever.