When the sun is shining, clouds can be quite pretty, but up close they’re foggy. It’s a bit like that with data clouds: from a distance and in a good consumer climate, a swell thing, but on closer inspection, possibly a zone of dangerously poor visibility. Anyone who feeds their customer data into clouds should be sure what they’re depositing there – because faulty input can quickly turn the warm rain you’d hoped for into a disaster that ruins your business.
Clearing up duplicates in the cloud
April 24, 2015by Birgit
in Editorial
tagged cloud, CRM, customer databases, data quality, Salesforce