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Clearing up duplicates in the cloud

When the sun is shining, clouds can be quite pretty, but up close they’re foggy. It’s a bit like that with data clouds: from a distance and in a good consumer climate, a swell thing, but on closer inspection, possibly a zone of dangerously poor visibility. Anyone who feeds their customer data into clouds should be sure what they’re depositing there – because faulty input can quickly turn the warm rain you’d hoped for into a disaster that ruins your business.