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Oh how good that no one knows…

Personal data is a sensitive thing. We all want it to be used only for the purpose for which we voluntarily provided it. The legal framework for this can be found, for example, in the German Federal Data Protection Act and the European General Data Protection Regulation (GDPR).
For many companies, this results into an inner conflict. After all, those who meticulously comply with the legal requirements can get themselves into serious trouble precisely because of this. He or she can only manage it by providing only those data whose protection is at stake.