TOLERANT Software GmbH & Co. KG is the new IT partner of Deutsche Post Adress GmbH & Co. KG, the market leader for address updating and research in Germany. The Stuttgart-based software house has developed a solution for updating customer data with the Deutsche Post Adress relocation database.
It has long ceased to be a secret of success; proximity to the customer is probably the most important prerequisite for goal-oriented sales. Only those who keep a close eye on their customers can maintain the relationship with them in the long term and bind them to the company through individual sales and marketing activities. Customer Relationship Management (CRM) is a philosophy in which the customer is at the centre of trade; important customer data is collected and optimised in the CRM system so that it can be used in a demand-oriented manner in sales, marketing and customer service.
Every year, around 4.8 million households in Germany move. With an average household size of 1.75 persons, this corresponds to more than 8.4 million people with a new address. And the trend is increasing; because with the course of globalisation, the labour market demands more flexibility and mobility from all of us. In line with this social change, current studies predict a steady increase in relocations in Germany.
With the advance of globalisation, methods of communication and transactions are increasingly being raised to an international level. »Single Euro Payments Area« is the full name of an initiative of the European Union to standardise cross-border payment transactions.